Well that was embarassing...

Did you hear the news? The Gap got a new logo. ...And it's not so great. They posted it on their website yesterday and shortly after yanked it back off and replaced it with their original. I think it's an absolute embarrassment to their name and their brand. My husband calls it a publicity stunt. Though he might be right, I think it's an ignorant move.

This is what the new logo looked like:

Within minutes of hitting the web, it was criticized left and right from design firms, bloggers and mainstream publications. That's understandable. I'm a graphic designer and while I don't consider myself the best logo designer, I feel like a child could do better. My personal opinion:...It's awful. I hate it. The font is overused and the overall design is just plain weak.

That's my two cents.